Truck wrap
The truck is our biggest billboard. Royal blue dominant, gold crest, white wordmark, with the phone number as the largest single element.
Brand identity
The Royal Junk Pros brand system.
A consistent identity across every customer touchpoint — truck, uniform, card, sign, web.
5.0· 3 reviewsText → quote in 15 minLicensed & InsuredBeat any written quote by 10%
Logo
One crest. Six contexts.
Full lockup (horizontal)
With tagline
Stacked (Instagram, cards)
Crest only
On dark / inverted
Stacked on dark
Favicon / app icon
Color palette
Royal blue + gold + action orange.
Royal blue + gold reinforces the name without being precious. Action orange breaks the palette where it matters most: the CTA buttons.
Royal Blue
#1E3A8A
Primary brand, truck wrap, header
Royal Blue Deep
#172554
Footer, premium accents
Gold
#D4AF37
Crest, accents, premium signal
Gold Bright
#F5C842
Hover, highlights
Action Orange
#F97316
Primary CTAs
Ink
#0F172A
Body text on light surfaces
Brand in the world
How the brand applies.
The branded truck, uniform, card, and yard sign are the four highest-ROI marketing investments a junk-removal company can make. Every visible touchpoint reinforces the same identity.
Business card
Two-sided: royal blue front with the crest + wordmark, cream back with the owner's contact details. Premium feel, easy to hand out.
Yard sign
Coroplast 18×24" yard sign. Royal blue background, gold crest, and the phone number occupying the middle 50% — visible from the next driveway.
Uniform — polo + cap
Navy embroidered polo with the gold crest on the chest and an individual name patch — same standard on every job, every crew member.
Voice & tagline
“Make room for what matters.”
Royal Junk Pros sells relief, not removal. Every piece of copy — from a confirmation text to a yard sign — reinforces the idea that the customer is buying their space back, not paying for hauling.
Tone: warm, specific, honest, locally proud. We sound like the friendly neighbor who happens to own a truck — not a national franchise call center.
The R.O.Y.A.L. standard
- Respectful — uniformed crew that treats your home like ours.
- On-time — we text 30 minutes before we arrive.
- Yard-clean — we sweep before we leave.
- Accountable — honest written quote, no surprises.
- Local — Independence-owned, Kansas City-loved.
Need a quote?
Same-day across the KC metro. Text us a photo and we'll reply in 15 minutes.